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EdTech ReviewJanuary 18, 2025

The Rise of AI Counsellors: Achieva Leads the Charge in Education Tech1

An in-depth look at how Achieva AI's UniMatch and EduAgent tools are redefining the student recruitment process for agencies across Asia-Pacific.

The Rise of AI Counsellors: Achieva Leads the Charge in Education Tech1

Education counselling has long been a labour-intensive profession. A single counsellor might spend hours building a study plan for each student — researching universities, cross-checking entry requirements, verifying visa timelines.

Achieva AI is changing that. Its UniMatch tool generates personalised university shortlists in seconds, while EduAgent automates the paperwork that counsellors used to do by hand.

What This Means for Agencies

For a mid-sized agency serving 500 students a year, the time savings translate directly into capacity. Counsellors we interviewed reported handling 3–4x more students per quarter after adopting Achieva, while maintaining — and in some cases improving — placement quality.

The AI does not replace the counsellor. It handles the research and the admin, freeing the counsellor to focus on relationships and decision-making — the parts of the job that actually need human judgement.

A New Industry Standard

With Achieva gaining traction across Asia-Pacific, the question is no longer whether AI will transform student recruitment — it is how quickly the rest of the industry will catch up.