ProviderThe University of MelbourneThe Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing. The course is academically rigorous, practically orientated and globally relevant.
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Source: Studies in Australia course page. Course page URL: https://www.studiesinaustralia.com/courses-in-australia/the-university-of-melbourne/courses/master-of-digital-marketing.
Postgraduate and higher courses usually use academic prerequisites, degree equivalence and English-language requirements.
Have completed an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation, including at least one of the following 12.5-point University of Melbourne subjects (or equivalent):
If the student's current English result is below the direct-entry requirement, consider the university's recognised English language pathway or ELICOS package. When the student successfully completes the approved pathway at the required level, the university may accept that pathway for English entry without requiring a new IELTS, TOEFL or PTE result. Always confirm exclusions for professional registration courses and the offer conditions.
View English requirementCurrent-course cases first, supplemented by same-institution scored cases.
