The Bachelor of Business (Digital Marketing) is the newest AAPoly’s bachelor’s degree in digital marketing with a business focus. The course will equip students with the skills and techniques required to develop, implement and manage campaigns. Students will learn to manage multidisciplinary, data-driven digital marketing solutions, and develop meaningful approaches to continually evolving trends to measure and optimise traffic. The course will also prepare students to undertake relevant industry certifications, such as the Google Fundamentals of Digital Marketing certification.
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
Be at least 18 years of age.
English level at TOEFL iBT60 or IELTS 6.0 (Academic) with no individual band less than IELTS 5.5 or Pearson Test of English (PTE) overall score 51, no section score less than 46.
Completion of Australian Year 12 (or equivalent).
English requirement
TOEFL 6, no band below 5.5TOEFL 18, no band below 5.5
If your current English result is below direct entry, consider the university-recognised English language pathway or ELICOS package; successful completion at the required level can usually satisfy English entry without another English test.