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OpenBachelor degreeCreative Arts

Bachelor of Digital Marketing and Advertising

ProviderDeakin University
Course code: SIA-220368UniversityStudy area: Creative ArtsCourse data availableData JSON

Course overview

Unlock your creative, strategic and digital potential with Deakin’s Bachelor of Digital Marketing and Advertising; the only degree of its kind offered by an Australian university. Explore the full spectrum of brand communication, where data, consumer relationships, creativity and technology collide. Study consumer psychology and business analytics while building your advertising craft – from copywriting and art direction to social media content and brand campaigns. Turn audience insights into creative brand stories that capture attention and influence behaviour. Work with the industry tools and emerging technologies driving today's digital economy. Develop the skills to engage ethically with AI, think strategically and create compelling content across digital platforms. Build in-demand data-driven marketing knowledge, advertising and AI capabilities. Graduate ready for careers across digital marketing, marketing and advertising.

Entry requirements

Review the available standard entry requirements, English requirements and additional notes for this course.

Standard entry

If you are currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:

  • Year 12 prerequisite subjects
  • Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL
  • ATAR
  • Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent
  • If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:
  • successful completion of at least two bachelor level or above units (AQF Level 7 or equivalent)
  • If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:
  • completion of a certificate IV or higher in a related discipline
  • completion of a diploma or higher in any discipline
  • at least 50% completion of a diploma or higher in a related discipline
English requirement
IELTS Academic 6, no band below 6

If your current English result is below direct entry, consider the university-recognised English language pathway or ELICOS package; successful completion at the required level can usually satisfy English entry without another English test.

Past Offers

Current-course cases first, supplemented by same-institution scored cases.

Scored cases
Source countriesViet Nam · Malaysia
Common pathwayBachelor background · Foundation background
Target levelBachelor degree · Master degree
Offer fieldsArchitecture · General English
1
Viet NamBachelor background
Master of ArchitectureMaster degree · Architecture · In Australia
ib guessIB 7.56/45.0lower band · approx. top 80-85%
2
MalaysiaFoundation background
Bachelor of Nursing/Bachelor of MidwiferyBachelor degree · Nursing and Midwifery · Offshore
percentage guessPercentage 71.1%71.10 · mid band · approx. top 25-30%
3
Viet NamBachelor background
X067A - English for Academic Purposes Stream - DueliGeneral English · In Australia
ib guessIB 7.56/45.0lower band · approx. top 80-85%

Course curriculum

Course structure, credit points and subject sequence

Course curriculum not yet available

Refer to the institution course handbook.

References

Official course, fees, admissions, English, curriculum and related sources.

7
Official course pagehandbook.deakin.edu.auTuition fee sourcestudiesinaustralia.comDeakin Cottage by the Sea Scholarshipsearch.studyaustralia.gov.auDeakin-Coventry Cotutelle - Design and impact of Generative Artificial Intelligence in Higher Educationsearch.studyaustralia.gov.auHDR Scholarship - Wearable technologies in healthsearch.studyaustralia.gov.auHDR Scholarship - School Support Systemsearch.studyaustralia.gov.auAchieva course data JSONAchieva course information